Which of the following statements regarding the important decisions in the development and marketing of individual products is correct
A. How a product is branded is separate from the development and marketing of individual products.
B. Product attributes that communicate and deliver benefits to the consumer include quality, features, and style and design.
C. Packaging decisions are not an important part of developing individual products.
D. Determining product support services is not part of the development of individual products.
E. Product labelling is no longer subject to legal regulation.
Answer: B. Product attributes that communicate and deliver benefits to the consumer include quality, features, and style and design.