Your research shows that over 53% of all purchases are made on impulse. As you sit down with your packaging design team, you tell them that the package must communicate many of the sales tasks.

Your research shows that over 53% of all purchases are made on impulse. As you sit down with your packaging design team, you tell them that the package must communicate many of the sales tasks. 



Answer: List the sales tasks that packaging must now incorporate due to the increase in self-service sales.
These tasks are: attract attention, describe the product's features, create consumer confidence, and make a favourable overall impression.


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