A channel consisting of one or more independent producers, wholesalers, or retailers each seeking to maximize its own profits even at the expense of profits for the channel as a wholeis a(n) ________.

A channel consisting of one or more independent producers, wholesalers, or retailers each seeking to maximize its own profits even at the expense of profits for the channel as a wholeis a(n) ________.



A) vertical marketing system
B) conventional distribution channel
C) independent channel allocation
D) corporate VMS
E) administered vertical marketing system


Answer: B) conventional distribution channel


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