A firm that uses the selling concept takes a(n) ________ approach.
A) outside-in
B) customer-driven
C) inside-out
D) marketing concept
E) customer service
Answer: C) inside-out
A firm that uses the selling concept takes a(n) ________ approach.
A) outside-in
B) customer-driven
C) inside-out
D) marketing concept
E) customer service
Answer: C) inside-out