According to 2004 Brand Value estimates, ________ was ranked number-one in the world with a brand value of $67.39 billion. Brand Equity According to 2004 Brand Value estimates, ________ was ranked number-one in the world with a brand value of $67.39 billion. a. Microsoft b. IBM c. Coca-Cola d. GE e. McDonald's Answer: c. Coca-Cola Learn More : Share this Share on FacebookTweet on TwitterPlus on Google+