According to Interbrand's Brand Strength formula, the most important factor in the equation is ________ with a 25 percent weight.

According to Interbrand's Brand Strength formula, the most important factor in the equation is ________ with a 25 percent weight.

According to Interbrand's Brand Strength formula, the most important factor in the equation is ________ with a 25 percent weight. 



a. stability
b. market
c. geographic spread
d. trend
e. leadership


Answer: e. leadership


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