______ are visual representations of consumer perceptions and preferences.
A) Procedural maps
B) Brain maps
C) Perceptual maps
D) Procedural models
E) Cognitive maps
Answer: C
______ are visual representations of consumer perceptions and preferences.
A) Procedural maps
B) Brain maps
C) Perceptual maps
D) Procedural models
E) Cognitive maps
Answer: C