Marketers typically focus on ________ in choosing the points-of-parity and points-of-difference that make up their brand positioning.
A) brand equity
B) brand awareness
C) brand benefits
D) brand architecture
E) brand extensions
Answer: C
Marketers typically focus on ________ in choosing the points-of-parity and points-of-difference that make up their brand positioning.
A) brand equity
B) brand awareness
C) brand benefits
D) brand architecture
E) brand extensions
Answer: C