At the heart of a successful brand is ________, backed by creatively designed and executed marketing.
a. price
b. promotion
c. a great product or service
d. a great slogan
e. a brand concept
Answer: c. a great product or service
At the heart of a successful brand is ________, backed by creatively designed and executed marketing.
a. price
b. promotion
c. a great product or service
d. a great slogan
e. a brand concept
Answer: c. a great product or service