Brand personality is a mix of human traits attributed to a brand. Which of the following is NOT one of the five brand personality traits discussed in your text?
A) sincerity
B) excitement
C) competence
D) sophistication
E) emotion
Answer: E) emotion
Brand personality is a mix of human traits attributed to a brand. Which of the following is NOT one of the five brand personality traits discussed in your text?
A) sincerity
B) excitement
C) competence
D) sophistication
E) emotion
Answer: E) emotion