A person's buying choices are influenced by four major psychological factors. Which is NOT one of these factors?
A) motivation
B) perception
C) alternative evaluation
D) learning
E) beliefs
Answer: C) alternative evaluation
A person's buying choices are influenced by four major psychological factors. Which is NOT one of these factors?
A) motivation
B) perception
C) alternative evaluation
D) learning
E) beliefs
Answer: C) alternative evaluation