Many firms make an effort to identify smaller, better-defined target groups by using ______.

Many firms make an effort to identify smaller, better-defined target groups by using ______.

Many firms make an effort to identify smaller, better-defined target groups by using ______.



A. User rates
B. Loyalty segmentation
C. Multiple segmentation bases
D. Positioning
E. Mass marketing


Answer: C. Multiple segmentation bases


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