Marketers have traditionally classified products on the basis of characteristics: ________, tangibility, and use.

Marketers have traditionally classified products on the basis of characteristics: ________, tangibility, and use.

Marketers have traditionally classified products on the basis of characteristics: ________, tangibility, and use. 



a. customer value hierarchy
b. expected
c. augmented
d. durability
e. none of the above


Answer: d. durability


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