Marketing channel management calls for selecting, managing, ________, and evaluating channel members over time.
A) reducing conflict
B) reducing waste
C) motivating
D) terminating
E) reinstating
Answer: C) motivating
Marketing channel management calls for selecting, managing, ________, and evaluating channel members over time.
A) reducing conflict
B) reducing waste
C) motivating
D) terminating
E) reinstating
Answer: C) motivating