Once it has chosen a position, a company must take strong steps to deliver and communicate that position to target consumers. Which of the following is NOT necessarily needed for a company to support its positioning strategy?
A. The company's marketing mix efforts must support that positioning strategy
B. Positioning the company calls for concrete action, not just talk.
C. Designing the marketing mix involves working out the strategic details of the positioning strategy
D. The company's service personnel must be highly trained and provide superior service.
E. The company must deliver the position first.
Answer: D. The company's service personnel must be highly trained and provide superior service.