What is the following is an example of? "Too busy, mobile professionals who need to always be in the loop, BlackBerry is a wireless connectivity solution that gives you an easier. a more reliable way to stay connected to data, people, and resources while on the go."

What is the following is an example of? "Too busy, mobile professionals who need to always be in the loop, BlackBerry is a wireless connectivity solution that gives you an easier. a more reliable way to stay connected to data, people, and resources while on the go."



A. Positioning statement
B. Service differentiation
C. Concentrated segmentation
D. Competitive advantage
E. Responsible target marketing


Answer: A. Positioning statement


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