Pressure to increase short-term sales, less differentiated brands, declining advertising efficiency, and increasingly deal-oriented customers are all factors contributing to the ________.

Pressure to increase short-term sales, less differentiated brands, declining advertising efficiency, and increasingly deal-oriented customers are all factors contributing to the ________.



A) growth of personal selling
B) decline of personal selling
C) growth of sales promotion
D) decline of sales promotion
E) decline of customer relationships


Answer: C) growth of sales promotion


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