The components of the market offering include all of the following EXCEPT ________.
a. product feature
b. product quality
c. reputation of firm
d. services mix and quality
e. value-based pricing
Answer: c. reputation of firm
The components of the market offering include all of the following EXCEPT ________.
a. product feature
b. product quality
c. reputation of firm
d. services mix and quality
e. value-based pricing
Answer: c. reputation of firm