The customer will judge the offering by three basis elements: ________, services mix and quality, and price.
a. performance
b. salespeople
c. price
d. product features and quality
e. none of the above
Answer: d. product features and quality
The customer will judge the offering by three basis elements: ________, services mix and quality, and price.
a. performance
b. salespeople
c. price
d. product features and quality
e. none of the above
Answer: d. product features and quality