When competitors use differentiated or concentrated marketing, _______ marketing can be disastrous.

When competitors use differentiated or concentrated marketing, _______ marketing can be disastrous.

When competitors use differentiated or concentrated marketing, _______ marketing can be disastrous. 



A. Differentiated
B. Undifferentiated
C. Concentrated
D. Customized
E. Localized


Answer: B. Undifferentiated


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