Which of the following is an example of consumer-generated marketing?
A) Toyota's presence in online communities
B) Nike's Nike Plus running Web site
C) BMW's use of brand-related consumer videos posted on video-sharing Web sites
D) Neiman Marcus's InCircle Rewards program for its best customers
E) The Lexus Covenant aimed at creating customer delight
Answer: C) BMW's use of brand-related consumer videos posted on video-sharing Web sites