You have just taken a new position in an organization and you're learning about the job functions of your new colleagues. You observe that your marketing manager is heavily involved in the process of building and maintaining profitable customer relationships. Your marketing manager frequently speaks about the need to deliver superior customer value and satisfaction. Your manager is concerned with which one of the following?
A) database management
B) Web site hits
C) the societal marketing concept
D) not-for-profit marketing
E) customer relationship management
Answer: E) customer relationship management