Marketing MCQ Marketing Management Chapter 17 _______ is one of the sources of a spokesperson's credibility that refers to the specialized knowledge that he or she possesses to claim.

_______ is one of the sources of a spokesperson's credibility that refers to the specialized knowledge that he or she possesses to claim.

Marketing Management Chapter 17

_______ is one of the sources of a spokesperson's credibility that refers to the specialized knowledge that he or she possesses to claim.

A) Trustworthiness
B) Expertise
C) Acquaintance
D) Likability
E) Professionalism

Answer: B

Marketing MCQ

_______ is one of the sources of a spokesperson's credibility that refers to the specialized knowledge that he or she possesses to claim.

_______ is one of the sources of a spokesperson's credibility that refers to the specialized knowledge that he or she possesses to claim.

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