Marketing MCQ Marketing Management Chapter 13 The most important determinant of service quality is ________ which refers to the ability to perform the promised service dependably and accurately.

The most important determinant of service quality is ________ which refers to the ability to perform the promised service dependably and accurately.

Marketing Management Chapter 13

The most important determinant of service quality is ________ which refers to the ability to perform the promised service dependably and accurately.

A) empathy
B) assurance
C) responsiveness
D) reliability
E) tangibles

Answer: D

Marketing MCQ

The most important determinant of service quality is ________ which refers to the ability to perform the promised service dependably and accurately.

The most important determinant of service quality is ________ which refers to the ability to perform the promised service dependably and accurately.

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