Which of the following marketing communications tools is most influential at the maturity stage of a product's life cycle?
A) sales promotions
B) direct marketing
C) advertising
D) publicity
E) interactive marketing
Answer: C
Which of the following marketing communications tools is most influential at the maturity stage of a product's life cycle?
A) sales promotions
B) direct marketing
C) advertising
D) publicity
E) interactive marketing
Answer: C