According to the authors of your text, the ________ concept is a "sense and respond" philosophy rather than a "make and sell" philosophy.
A) product
B) production
C) marketing
D) retailing
E) societal marketing
Answer: C
According to the authors of your text, the ________ concept is a "sense and respond" philosophy rather than a "make and sell" philosophy.
A) product
B) production
C) marketing
D) retailing
E) societal marketing
Answer: C