Because names, labels, and colors may not easily translate from one country to another, international marketers must carefully assess ________.
A) product standardization
B) market rollout
C) the product life cycle
D) packaging
E) styles
Answer: D
Because names, labels, and colors may not easily translate from one country to another, international marketers must carefully assess ________.
A) product standardization
B) market rollout
C) the product life cycle
D) packaging
E) styles
Answer: D