Marketing MCQ Marketing Chapter 9 In the concept testing stage of new-product development, a product concept in ________ form is presented to groups of target consumers.

In the concept testing stage of new-product development, a product concept in ________ form is presented to groups of target consumers.

Marketing Chapter 9

In the concept testing stage of new-product development, a product concept in ________ form is presented to groups of target consumers.

A) physical or symbolic
B) experiential
C) final
D) market-tested
E) commercial

Answer: A

Marketing MCQ

In the concept testing stage of new-product development, a product concept in ________ form is presented to groups of target consumers.

In the concept testing stage of new-product development, a product concept in ________ form is presented to groups of target consumers.

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