When a product is in the maturity stage, the company should consider ________.
A) harvesting the product
B) modifying the product, market, or marketing mix
C) divesting the product
D) liquidating the product
E) dropping the product
Answer: B
When a product is in the maturity stage, the company should consider ________.
A) harvesting the product
B) modifying the product, market, or marketing mix
C) divesting the product
D) liquidating the product
E) dropping the product
Answer: B