Your firm asks you to consult external sources for new-product ideas. All of the following are common external sources EXCEPT ________.
A) customers
B) suppliers
C) competitors
D) trade shows and magazines
E) the firm's executives
Answer: E
Your firm asks you to consult external sources for new-product ideas. All of the following are common external sources EXCEPT ________.
A) customers
B) suppliers
C) competitors
D) trade shows and magazines
E) the firm's executives
Answer: E