A(n) ________ is a name, term, sign, symbol, design, or a combination of these, that identifies the maker or seller of a product or service.
A) service
B) brand
C) co-branding
D) internal marketing
E) external marketing
Answer: B
A(n) ________ is a name, term, sign, symbol, design, or a combination of these, that identifies the maker or seller of a product or service.
A) service
B) brand
C) co-branding
D) internal marketing
E) external marketing
Answer: B