Greater consumer control means that companies must rely more on marketing by ________ than by ________.
A) interruption; involvement
B) attraction; intrusion
C) socialization; information
D) producing; selling
E) inspiration; competition
Answer: B
Greater consumer control means that companies must rely more on marketing by ________ than by ________.
A) interruption; involvement
B) attraction; intrusion
C) socialization; information
D) producing; selling
E) inspiration; competition
Answer: B