Marketing MCQ Marketing Management The actual and potential rival offerings and substitutes that a buyer might consider are referred to as the ________.

The actual and potential rival offerings and substitutes that a buyer might consider are referred to as the ________.

Marketing Management

The actual and potential rival offerings and substitutes that a buyer might consider are referred to as the ________.

A) supply chain
B) global market
C) value proposition
D) competition
E) marketing environment

Answer: D

Marketing MCQ

The actual and potential rival offerings and substitutes that a buyer might consider are referred to as the ________.

The actual and potential rival offerings and substitutes that a buyer might consider are referred to as the ________.

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