With respect to the segmentation of businesses, sales force coverage is an example of the attitudes segment.

a. True

b. False

Answer: False

With respect to the segmentation of businesses, ________ is an example of a demographic segment.

a. risk tolerance

b. price sensitivity

c. an account's size

d. a manufacturer

Answer: C

In the marketing context, what does 80:20 mean?

a. 80% of niche marketers give primary importance to the price of a product, while 20% give importance to their customers.

b. 80% of a company's sale comes from 20% of its customers.

c. 80% of a marketplace is segmented, while 20% is untapped.

d. 80% of a company's customers give 20% importance to the product design.

Answer: B

If customers are known for their expertise and involvement in a category, and if they've demonstrated a willingness to share information and give advice, they will be perceived by others as early adopters.

a. True

b. False

Answer: False