Marketing MCQ
Marketing Chapter 10
A company that wants to emphasize the premium quality of its product and enhance the product's allure would be most likely to position its product on ________.
A company that wants to emphasize the premium quality of its product and enhance the product's allure would be most likely to position its product on ________.
A company that wants to emphasize the premium quality of its product and enhance the product's allure would be most likely to position its product on ________.
A) high prices
B) nonprice qualities
C) low prices
D) value prices
E) target costing
Answer: A
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