A product line is a group of products that are closely related because the:

a) products share the same product managers

b) products all function in a similar manner and provide similar benefits

c) same company has developed the idea for each product

d) products are all sold under the same brand name

e) products are all priced about the same

Answer: B

In general, most consumers don't spend a lot of time thinking about their funeral. So some funeral homes try to get them to think about their loved ones by advertising preplanned funerals. This is an attempt to get people to think about a product that most consumers do not actively seek. In other words, preplanned funerals are a(n) _____ product.

a) heterogeneous shopping

b) specialty

c) unsought

d) business

e) consumer

Answer: C

Freda was proud of her shiny new iPhone. But she was disappointed when she began to notice scratches on its display surface. If Freda had known about the clear protective films that were available to protect the iPhone display from scratches, she could have avoided this annoying problem. For Freda, the protective films are a(n) _____ product.

a) heterogeneous shopping

b) specialty

c) unsought

d) convenience

e) consumer

Answer: C

Alice is a very busy person, and she hates to spend her time doing yard work. She really likes the idea of a synthetic lawn. However, she has never pursued the idea, as she has two dogs in her backyard. Alice doesn't know that several manufactures make synthetic grass with an antibacterial agent to minimize odors for pet owners. For Alice, the dog-friendly synthetic lawns are a(n) _____ product because she doesn't know the product exists.

a) heterogeneous shopping

b) specialty

c) unsought

d) convenience

e) exclusive

Answer: C