Marketing MCQ Marketing Chapter 12 In 2011, Walmart purchased a majority stake in Massmart, a South African regional management group. Walmart's retail market entry strategy in South Africa was through ______________.

In 2011, Walmart purchased a majority stake in Massmart, a South African regional management group. Walmart's retail market entry strategy in South Africa was through ______________.

Marketing Chapter 12

In 2011, Walmart purchased a majority stake in Massmart, a South African regional management group. Walmart's retail market entry strategy in South Africa was through ______________.

A.greenfield investment
B.joint venture agreement
C.franchise agreement
D.acquisition
E.a strategic alliance

Answer: D.acquisition

Marketing MCQ

In​ 2011, Walmart purchased a majority stake in​ Massmart, a South African regional management group.​ Walmart's retail market entry strategy in South Africa was through​ ______________.

In​ 2011, Walmart purchased a majority stake in​ Massmart, a South African regional management group.​ Walmart's retail market entry strategy in South Africa was through​ ______________.

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In 2011, Walmart purchased a majority stake in Massmart, a South African regional management group. Walmart's retail market entry strategy in South Africa was through ______________.

In 2011, Walmart purchased a majority stake in Massmart, a South African regional management group. Walmart's retail market entry strategy in South Africa was through ______________.