______ means that service quality depends on the quality of buyer-seller interaction during the service encounter.
A) Interactive marketing
B) Service differentiation
C) Service productivity
D) Internal marketing
E) External marketing
Answer: A
______ means that service quality depends on the quality of buyer-seller interaction during the service encounter.
A) Interactive marketing
B) Service differentiation
C) Service productivity
D) Internal marketing
E) External marketing
Answer: A