_____ uses buyers' perceptions of what a product is worth, not the seller's cost, as the key to pricing.
A) Customer value-based pricing
B) Cost-based pricing
C) Variable cost
D) Price elasticity
E) Product image
Answer: A
_____ uses buyers' perceptions of what a product is worth, not the seller's cost, as the key to pricing.
A) Customer value-based pricing
B) Cost-based pricing
C) Variable cost
D) Price elasticity
E) Product image
Answer: A