Marketing MCQ Marketing Chapter 11 Companies involved in deciding which items to include in the base price and which to offer as options are engaged in ________ pricing.

Companies involved in deciding which items to include in the base price and which to offer as options are engaged in ________ pricing.

Marketing Chapter 11

Companies involved in deciding which items to include in the base price and which to offer as options are engaged in ________ pricing.

A) product bundle
B) optional product
C) captive product
D) by-product

Answer: B

Marketing MCQ

Companies involved in deciding which items to include in the base price and which to offer as options are engaged in ________ pricing.

Companies involved in deciding which items to include in the base price and which to offer as options are engaged in ________ pricing.

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