In the 1990's Tamagotchi was designed as a virtual pet and test marketed in Tokyo. The word-of-mouth publicity was so strong that toymaker Bandai was hard-pressed to keep up with demand. By the time Tamagotchis reached New York toy retailer FAO Schwartz, the initial shipment was sold out. This shows that:
A) virtual pets do not need special marketing efforts.
B) word-of-mouth marketing is highly effective in collectivist cultures.
C) demand for virtual pets is more in technologically advanced countries.
D) print marketing is not as effective as word-of-mouth publicity.
E) demand for innovative products is proportional to publicity.
Answer: B) word-of-mouth marketing is highly effective in collectivist cultures.