What are the five problems that can prevent a company from using CRM effectively?

What are the five problems that can prevent a company from using CRM effectively?



Answer: Five main problems can prevent a firm from effectively using CRM. They are:
1. Some situations are just not conducive to database management.
2. Building and maintaining a customer database requires a large, well-placed investment in computer hardware, database software, analytical programs, communication links, and skilled staff.
3. It may be difficult to get everyone in the company to be customer oriented and use the available information.
4. Not all customers want a relationship with the company.
5. The assumptions behind CRM may not always hold true.


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