Which of the following conditions would NOT support the use of a market-penetration pricing strategy?

Which of the following conditions would NOT support the use of a market-penetration pricing strategy?



A) The market is highly price sensitive.
B) Production and distribution costs will fall as sales volume increases.
C) The product's quality and image support a high price.
D) A low price would help keep out the competition.
E) A and C


Answer: C


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