Which of the following refers to the prices that a buyer carries in his or her mind and refers to when looking at a given product?

Which of the following refers to the prices that a buyer carries in his or her mind and refers to when looking at a given product?

Which of the following refers to the prices that a buyer carries in his or her mind and refers to when looking at a given product?



A) target prices
B) reference prices
C) promotional prices
D) geographical prices
E) dynamic prices


Answer: B


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