Which of the following refers to the prices that a buyer carries in his or her mind and refers to when looking at a given product?
A) target prices
B) reference prices
C) promotional prices
D) geographical prices
E) dynamic prices
Answer: B
Which of the following refers to the prices that a buyer carries in his or her mind and refers to when looking at a given product?
A) target prices
B) reference prices
C) promotional prices
D) geographical prices
E) dynamic prices
Answer: B