Which of the following statements provides a reason for why marketers use emotional appeals?
A. The favorable feeling created by the appeal may transfer to the brand.
B. Emotional appeals focus on the consumer's practical, functional, or utilitarian need for the product or service.
C. Emotional appeals tend to be informative, and advertisers using them generally attempt to convince consumers that their product or service has a particular attribute(s) or provides a specific benefit that
satisfies their needs.
D. Emotional appeals persuade the target audience to buy the brand because it is the best available or does a better job of meeting consumers' needs.
E. Emotional appeals are easy to execute and cost less than rational appeals due to lack of creativity.
Answer: A