Advertising appeals that relate to consumers' social and/or psychological needs for purchasing a product or service are known as _____ appeals.
A. informational
B. rational
C. irrational
D. emotional
E. feature
Answer: D
Advertising appeals that relate to consumers' social and/or psychological needs for purchasing a product or service are known as _____ appeals.
A. informational
B. rational
C. irrational
D. emotional
E. feature
Answer: D