Marketing MCQ Managing Company Resources According to the resource-based theory, __________ of an asset is one of the four qualities that makes it a strategic resource for a business.

According to the resource-based theory, __________ of an asset is one of the four qualities that makes it a strategic resource for a business.

Managing Company Resources

According to the resource-based theory, __________ of an asset is one of the four qualities that makes it a strategic resource for a business.

Answer: nonsubstitutability

Marketing MCQ

According to the resource-based theory, __________ of an asset is one of the four qualities that makes it a strategic resource for a business.

According to the resource-based theory, __________ of an asset is one of the four qualities that makes it a strategic resource for a business.

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