A firm's decision to identify and develop new markets for existing products is a ________ strategy.
A) market development
B) market differentiation
C) market penetration
D) product development
E) diversification
Answer: A
A firm's decision to identify and develop new markets for existing products is a ________ strategy.
A) market development
B) market differentiation
C) market penetration
D) product development
E) diversification
Answer: A