Many marketers now embrace a ________ strategy, integrating ethnic and cross-cultural perspectives within their mainstream marketing.
A) total market
B) cultural marketing
C) viral marketing
D) social marketing
E) cause marketing
Answer: A
Many marketers now embrace a ________ strategy, integrating ethnic and cross-cultural perspectives within their mainstream marketing.
A) total market
B) cultural marketing
C) viral marketing
D) social marketing
E) cause marketing
Answer: A