When a company divides the market into groups of customers, it is engaging in which of the following?
A. Societal marketing
B. Demand management
C. Target marketing
D. Market segmentation
E. Differentiation
Answer: D
When a company divides the market into groups of customers, it is engaging in which of the following?
A. Societal marketing
B. Demand management
C. Target marketing
D. Market segmentation
E. Differentiation
Answer: D